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27/09/2021

Sample GST Invoice for Digital Marketing, Web Hosting, and Web Designing services

The GST system in India came into existence on  July 1, 2017. Most of the services fall under the GST system. Online services like digital marketing, search engine optimisation, social media management, web hosting services, web designing services – they all are under GST and companies providing such digital services are required to use GST invoices for those services. As per the current system, all digital marketing and hosting related services are required to include 18% GST in their invoices. Service providers are required to collect 18% GST along with the actual billing amount for their digital services and pay this amount to the government when they file the GST in the next calendar month.

Sample GST Invoice for Digital Marketing, Web Hosting, and Web Designing services - SpiderWorks


Being in digital marketing business since 2005, SpiderWorks Technologies offers digital marketing services to both agencies as well as end users. GST is applicable for the B2B and B2C clients. Since July 2017, we switched to GST invoices for our digital marketing services.

Below is a sample invoice format we use for billing our clients. We have included a couple of services in the sample invoice. Based on the services you offer, you may edit and change the items in the attached document.

Download sample GST invoice for Digital Marketing, Web Hosting, and Web Design services. [Link]

HSN Code and GST invoice for Digital Marketing and SEO services

HSN Code must be included when you send a GST invoice to a client. The government has published a list of HSN codes for all the services that fall under GST system. However, there is no specific SAC Code/ HSN Code mentioned for Digital Marketing, Search Engine Optimisation or Social Media Services. In such cases, we are expected to use the most relevant code from the available SAC/HSN codes.

Here is a list of relevant HSN codes for GST:

SAC Code 998313 – Information technology (IT) consulting and support services

SAC Code 998314 – Information technology (IT) design and development services

SAC Code 998315 – Hosting and information technology (IT) infrastructure provisioning services

SAC Code 998316 – IT infrastructure and network management services

SAC Code 998319 – Other information technology services

Since there is no specific HSN code for digital marketing services, we are using the code  998313, which represent “Information technology (IT) consulting and support services“. The same HSN code may be used for Social Media Marketing, SEO, and other online consulting services. Most of the freelancers jobs also come under this category. So, if you are providing an online freelancing service, you can use the HSN code “998313” in your GST invoice for freelancing services.

HSN Code and GST invoice for Website development services

There is a specific category mentioned for website development and web design services. If you are into software development or website designing services, you may use the SAC code mentioned for “Information technology (IT) design and development services“, which is “998314“.

HSN Code and GST invoice for Web Hosting services

In case of web hosting, there is a specific SAC code, even though it is mentioned as “Hosting and information technology (IT) infrastructure provisioning services“. If you are providing web hosting services for your clients, you can use the HSN Code “998315” in your GST invoices.

HSN Code for other digital services

There are a lot of other digital services which are not specifically mentioned in the list of SAC/HSN codes published by the government. In such cases, we can use the most relevant HSN codes. Here is a small table of codes that you can use for other digital services:

Logo designing: 998314

Software development: 998314

Social Media Management: 998313

Social Media Advertising: 998313

Online Advertising Services: 998313

Google AdWords services: 998313

SAC Code 998313 – Information technology (IT) consulting and support services

SAC Code 998314 – Information technology (IT) design and development services

SAC Code 998315 – Hosting and information technology (IT) infrastructure provisioning services

SAC Code 998316 – IT infrastructure and network management services

SAC Code 998319 – Other information technology services

Download sample invoice

Invoice 1, Invoice 2, Invoice 3

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