TikTok Marketing Tips for Startups in Dubai
I started my journey in the digital space with blogging in the year 1998. Back then, blogging was the main medium of online expression, and I still remember coding and updating blogs manually using HTML. The expanse of technology has since transformed the way people interact and share information across the internet. While static text-based websites are still relevant, users increasingly continue to prioritize video-based platforms and content due to the visual appeal and shorter attention span.
TikTok was launched in 2016 and quickly revolutionized the way people consumed and created content online. Even with the prevalence of YouTube, TikTok rapidly grew in popularity due to its unique features, such as short, engaging videos and a smart and intuitive algorithm. Since then, TikTok has evolved into one of the most powerful and influential entertainment and marketing ecosystems.
I’m Tony John, a veteran in the digital marketing industry with over two decades of experience, and today we will go through the significance of TikTok from a marketing perspective, especially for startups in Dubai. This guide will help you understand how TikTok works and ways to craft smart strategies to benefit from the number one video-led social media platform in Dubai.
Why TikTok Marketing Matters for UAE-Based Businesses
Data states that TikTok has over 955 million monthly active users, ranging across multiple generations, from Gen Z to Millennials and even older audiences who are increasingly engaging with short-form video content. Furthermore, TikTok anticipates doubling its global audience to nearly 1.9 billion users by 2029!
In the UAE's digital landscape, TikTok has acquired major prominence, appearing as the most popular social media app. As people continue to favor and spend more time on short-form video platforms, TikTok presents users with a direct line to a diverse and highly engaged audience, acting as a mainstream medium. For SMEs and Startups in the UAE, TikTok presents opportunities to connect, engage and make conversions in a way that is limited by text- or image-based platforms.
Understanding TikTok’s Algorithm
Before you move on to marketing strategies on TikTok, it is essential to understand how TikTok works at a very fundamental level. Like any modern social media platform, figuring out how the TikTok algorithm works can help you establish a stronger foundation for TikTok marketing in the UAE.
Unlike other mainstream social media platforms, TikTok does not emphasize or prioritize the number of followers and instead rewards profiles that consistently post content that is engaging and relevant. This means that even small companies and startups in the UAE with limited followers can compete with larger and global competitors with the right strategies.
It is important to note that the first two hours after a short video is posted are important, as the TikTok algorithm uses this time window to evaluate how well your content performs and shares it appropriately. Using the trending audio components, hashtags, and relevant captions can also substantially boost your content as the algorithm favors such trending factors.
Even when I have worked on TikTok marketing services for clients in the UAE, I have observed how consistently posting content, almost three to five times a week, can extensively impact the engagement and reach of your content. Content that receives higher engagement through likes, comments, and shares signals the algorithm that it is worth promoting. I suggest adding simple elements such as text overlays, as they can keep the viewers engaged for a longer period of time.
Having a thorough understanding of how the algorithm works and keeping yourself informed with the recent updates can help your startup in the UAE connect with the right audiences and grow your presence on the trending digital media platform.
How to Create a TikTok Business Account
As the CEO of the leading Video Marketing Agency in Dubai, SpiderWorks, I have helped numerous clients step into the world of TikTok by successfully setting up their TikTok business accounts. Here’s a simple overview of the step-by-step process of setting up a business account on TikTok:
Step 1: Download the TikTok App: Download the app from the App Store (iOS) or Google Play Store (Android).
Step 2: Create or Log In: Either create a new account or log in to your existing TikTok account.
Step 3: Access Settings: Go to your profile, tap on Settings and Privacy, and then select Account.
Step 4: Switch to Business Account: Click on “Switch to Business Account” to access business features.
Step 5: Choose Business Category: Select the category that best represents your brand or business.
Step 6: Complete Profile Details: Fill in all the appropriate information, such as contact details, profile description, and links.
Please note that there are currently two types of TikTok accounts: Creator and Business accounts. Creator accounts are more preferred for influencers or content creators. Business accounts cater to the needs of brands and startups and come with additional tools for advertising, analytics, and enhanced marketing features. You can reach out to our team to learn more about this distinction.
Tips for Building Your TikTok Marketing Strategy
I have compiled seven key approaches that can help you maximize the success of your TikTok video marketing campaigns in the UAE. These include:
Define the Purpose and Audience: The first and important step before you start your TikTok marketing is determining the core reason and the audience you wish to reach. Conduct an in-depth analysis to understand your preferences, interests, and behaviors. Additionally, research and study competitor brands to learn which content attracts viewers more. Audience awareness is fundamental when creating content that is authentic, engaging, and successful.
Choosing The Latest Trends: Trends play a key role in TikTok’s algorithm. By engaging with the Discover and For You sections, you can choose the right elements that match your brand identity.
Creating Engaging Content: When creating TikTok videos, the first three seconds of your video are critical. These three seconds will help you capture the attention of your audience, especially when scrolling quickly. Adding strong visuals, enticing questions, or surprising elements here can greatly help. Some of the trending content for startups in the UAE that I have observed to be successful are:
- Behind-the-scenes videos
- How-to Videos
- Customer Testimonials and background stories
- Tips and Motivational videos
Mixing Arabic and English in the content can extensively increase its appeal for audiences across the UAE.
Consistent Activity: TikTok algorithm heavily prioritizes consistency. Make sure that you post three to five times per week, mixing versatile content for maximum engagement. This contributes to familiarity and subconsciously builds trust across your audiences.
Use the Analytics Dashboard: With the TikTok Business account, you get access to the TikTok analytics dashboard, providing deeper insights into engagement, watch time, CTR, and conversions. By identifying high-performing content and reworking your strategies, you can improve them effectively.
Additionally, you can collaborate with UAE-based creators and influencers to extend brand reach and credibility while giving them creative freedom for better authenticity. For more support in creating engaging content check out our blog on: Best AI Video Creation Tools
How SpiderWorks Helps Startups Grow Through TikTok Marketing
Running TikTok marketing campaigns in a highly competitive landscape, such as the UAE, requires a deep understanding of the latest local trends, audience behavior, and how the algorithm works. As a leading TikTok Marketing Agency in Dubai, SpiderWorks brings over two decades of industry experience and has helped countless startups across Dubai and the UAE by harnessing the full potential of TikTok through our Social Media Marketing and Video Marketing services in the UAE.
Equipped with a team of Social Media Executives, Analysts, Content Creators, Editors, and Camera Crew, we work with your brand to design versatile, engaging, authentic and relatable content that guarantees results throughout your TikTok campaigns.
Let us help your Startup in the UAE boost growth and digital presence across the country with our expertise and knowledge Contact us to learn how to effectively manage your TikTok marketing today!
