Search Engine Optimisation, popularly known as SEO, is the process of optimising the websites to improve the ranking of a website on Google search for relevant queries. Any business owner would want their website to appear on search results when people are looking for anything relevant to their business.
For example, every digital marketing agency in Dubai would want their website to appear on the Google search results when someone searches for "digital marketing agencies in Dubai", "SEO agencies in Dubai", "social media marketing agencies in Dubai" etc.
How to achieve this?
There is only one first page and there is only one first position. Google can't place all websites on the first position on the first page of the search results. This means, there will be only one agency that can find its place in the first place and others have to be satisfied with second, third, fourth positions and so on.
If not the first position, at least in the first few positions - that is the dream of every webmaster. If a website is listed on the first few places of a Search Results Page (SERP) for many relevant queries, that gives a great opportunity for the business owners - people are finding their business when they are looking for such services. Sounds great?
There are 2 ways to achieve top positions on SERP:
In order to use Google Search Ads, websites have to pay per click (PPC) to search engines. Based on some bidding systems, companies will bid for every keyword they are interested in and according to the competition, keyword, location and many other parameters, the bid amount can vary. When people search for any terms on Google, Google will show 1 to 4 text ads on the search results page. These ads are selected based on the CPC they bid. In general, Ads with the highest bid amount for each query will be displayed in the SERP.
Unpaid or organic results are displayed below the paid ads on the search results page. However what makes the organic results very different from the paid search listing is, an organic listing is free. You don't have to pay anything to Google to list your website on organic results and you don't have to pay anything when someone clicks on it.
So, is SEO really free?
Well, while the organic listing on Google search results is free, the efforts to achieve a good position on the search results always comes with a cost. This is the cost for SEO - the cost for optimising your website to improve its position on the Google search results to improve its ranking for various keywords relevant to the website.
You may do the SEO yourself, in which case, you don't have to pay anyone else. So in this case, you may consider the SEO cost as zero since you are not paying anyone else. But keep in mind that your time has a cost associated with it.
Below is the average cost for SEO services in Dubai:
|SEO for local business with low competition:||AED 2000 to AED 3000 per month|
|SEO for business with medium competition:||AED 3000 to AED 4000 per month|
|SEO for business with high competition:||AED 5000 to AED 10000 per month|
If you approach multiple SEO agencies in Dubai and ask for a quote for SEO services, you may get quotes with a wide range of costs. While some agencies may quote as low as 1000 AED, some other agencies may quote you 3000 to 10,000 AED.
Why is there such a big variation in the cost?
This is because different agencies may have different approaches to SEO and the efforts they put into the work may vary significantly. Established agencies like SpiderWorks may charge you a premium because of the content-based optimisation the company is doing. Preparing quality content is an expensive process and so the associated cost may vary significantly. Some small agencies may simply depend on black hat methods like purchasing bulk backlinks at a very cheap price. Such black hat methods may bring some quick results but in the long run, it is going to harm your website. Strategies like content marketing need to be part of SEO for long term results.
If you are looking for effective SEO services in Dubai, hire a reliable and reputed agency like SpiderWorks to ensure the best results and avoid search engine penalties.
SEO for local business/small business: AED 2000
SEO for small business with medium competition: AED 3000
SEO for large organisations/high competition: AED 4000
All of our SEO packages come with unlimited keywords. Yes, you heard it right. SpiderWorks does not make any limits on the number of keywords we optimise for your website. Our SEO cost in Dubai covers all keywords relevant to your business and website. Keep in mind these prices may vary according to several factors including the service to be included, the number of blogs to be prepared in a month, the value of backlinks to be acquired and so on. To get a quote for SEO, please contact our office in Dubai.