AI is transforming the way people search for information online. With the rise of Google AI Overviews, AI-powered search experiences, large language models, and AI agents, traditional SEO strategies are evolving rapidly. Ranking on search engines is still important, but many marketers are now focusing on brand visibility, content authority, structured data, and optimizing content for AI-generated answers.
How has AI changed your SEO strategy in 2026? Are you investing more in content quality, topical authority, AI SEO, Generative Engine Optimization (GEO), structured data, or digital PR? Have you adjusted how you measure SEO success as AI continues to influence search behavior?
I'm also interested in understanding which skills digital marketers should prioritize for the future. Should professionals focus more on AI tools, technical SEO, data analysis, content strategy, prompt engineering, automation, or something else? What skills do you believe will be most valuable as AI becomes more integrated into search and digital marketing?