As search engines and AI-powered platforms become better at understanding web content, structured data is gaining more attention among SEO professionals. Schema markup helps search engines interpret information on a website, but many marketers are now wondering whether it can also improve visibility in AI-powered search experiences, AI Overviews, and large language models.
Have you implemented structured data on your website? If so, have you noticed improvements in search visibility, rich results, AI-generated answers, or overall organic performance? Which schema types have been most effective for your business, such as FAQ, Article, Organization, Product, Review, or Service schema?
I'm interested in hearing real-world experiences, best practices, and opinions on how structured data contributes to SEO and AI search visibility. Is schema markup becoming even more important in the age of AI-powered search?