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How to increase bid amount for ad campaigns in ChatGPT Ad Manager?

2026-09-08 00:41:16 2 replies

I received a message saying the bid amount is too low, so my ChatGPT Ads are not served. I was prompted to increase the bid amount but I could not locate an option to change the amount. How can I increase the bid amount?

2 Replies

  1. D
    drupad

    Open the relevant campaign in ChatGPT Ads Manager.

    Locate the Ad Group that is showing the low-bid or limited-delivery warning.

    Click the three-dot menu next to the Ad Group and select Edit.

    Open the Bid Strategy section.

    If Maximize results is selected, switch to Manual: Max bid if you want to set your own bid.

    Enter a higher maximum bid. For a CPC campaign, this is your maximum cost per click. For a CPM campaign, it is your maximum cost per 1,000 impressions.

    For UAE campaigns, you can start with a practical test bid in AED and increase it gradually if your ads are still receiving limited delivery.

    For example, if you are currently bidding AED 10 per click, try AED 12 or AED 15 rather than immediately increasing it to AED 25 or AED 30.

    Save the changes and monitor delivery after the new bid takes effect.


    Tips for UAE advertisers

    Increase the bid gradually: A small increase can be enough to improve ad delivery.

    Do not increase the bid just because impressions are low: Check your targeting, audience relevance, budget, and ad group settings first.

    Watch your actual CPC: Your maximum bid is not necessarily what you will pay for every click.

    Compare your spend with your results: A higher bid is useful only if the additional traffic produces worthwhile results.

    Give each bid change some time before making another adjustment: Changing the bid repeatedly within a short period can make it harder to judge what actually improved delivery.

    Set a maximum amount you are comfortable paying in AED: Do not keep raising the bid simply to force impressions.

    If you are testing a new UAE campaign, you can start conservatively, monitor delivery, and gradually move from AED 10 to AED 12, AED 15, AED 18, and so on until you find a level that provides sufficient delivery at an acceptable cost.

    If Maximize Results is available for your campaign, you can also use the automatic bidding option instead of manually adjusting the maximum bid.

    2026-09-08 13:59:40
  2. T
    tony

    The bid amount for ChatGPT Ads can be changed at the Ad Group level. Below are the step-by-step instructions to change the bid amount for Ads in ChatGPT Ads Manager:

    1. Open ChatGPT Ads Manager at https://ads.openai.com/ 

    2. Click on "Campaigns" in the left menu. You may go directly to Campaigns management pager directly as well - https://ads.openai.com/manage/campaigns 

    3. Click on the specific Campaign for which you want to increase the bid amount.

    4. You will see the Ad Groups within the selected Campaign. Click on the Action menu next to the Ad Group name and select the option "Edit Ad Group".

    In the Ad Group settings, you can change the bid amount. 

    Keep in mind that if you bid a very low amount, your Ads may not show up in the ChatGPT feeds. At the same time, if you quote too high an amount, you will end up losing money unnecessarily by overpaying. From my experience with ChatGPT Ads, I suggest you start with a low bid and keep watching the impressions and clicks you are getting. If your daily budget is not fully utilised, or if you are not getting enough impressions, then increase the bid amount step-by-step and find the optimal bid amount. 


    2026-09-08 00:59:16

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