Facebook Ads and Instagram Ads are some of the best ways to generate leads for businesses. You create campaigns, prepay the ad budget and have your ads running targeting your audience. When any Facebook or Instagram users submit their interest in your ad, their contact information is saved in the Lead form within Meta. You can download these leads from the lead forms at any time.
One of the limitations of this system is that you won't know instantly when the leads are received in the Meta lead forms. The leads will be saved online until you retrieve it by downloading. So, your sales team will be waiting for the leads until you download and share them.
It will be very helpful if the leads can be shared by email or as a WhatsApp message to your sales team instantly. They can contact the potential client when the lead is still "hot". Unfortunately, Meta does not instantly forward the leads to Email or WhatsApp automatically.
How to automate lead delivery to email or WhatsApp?
There are a few options to automatically retrieve leads from Facebook and Instagram Ads. See the best options below:
1. Use "Nexus Bridge" by SpiderWorks. The "Nexus Bridge" is a Lead delivery automation system, which can be integrated with your Meta Business account to automatically fetch Facebook leads and deliver to your choice of channels. Leads can be delivered from Facebook to Email, WhatsApp, Google Forms or your CRM solutions. It is one of the easiest and cheapest solutions for lead delivery automation. Also, this tool is available free of cost to all digital marketing clients of SpiderWorks.
2. Use automation tools like Zapier, Pabbly, etc., to connect with Meta Ad platforms and retrieve leads into Email or WhatsApp. These tools are great to automate your lead retrieval and delivery; however, they are generally expensive. In addition to paying for your campaign budget, you will have to pay a good amount just for lead delivery to your preferred channels, like Email and WhatsApp.
3. Connect via CRM. Most popular CRMs like Zoho, Omnisell, Salesforce, etc., have the capability to integrate with Meta Ad platforms and retrieve leads from Meta. Even though the CRMs cannot deliver leads from Meta to Email or WhatsApp, most of the CRMs have the capability to deliver leads from their database to Email. So, if you like to get the leads from Meta to Email, the workflow will be, first get leads to the CRM and then use the CRM to deliver leads to email or WhatsApp.
If you are running a business in the UAE and advertise using Google, Facebook or Instagram, you can use Nexus Bridge to retrieve and automate lead flow. Also, you can use our custom-developed CRM called Omnisell CRM to automate Lead Management.